Asher Jen Roberts is a Vice President & Executive Creative Director at Asher Agency. There is fear that she is going to lead from the front in the advertising world.
Before joining our team, she had experience working as an art director in a graphic design company before being promoted to a position of a creative director where she not only comes up with ideas and visuals herself but also motivates her team to do the same.
In addition to campaigning for women in advertising, more women in managerial positions and empowering young women creatives, Jen is passionate about helping.
Her efforts aimed at involvement of innovative ideas ensured that Asher Agency prevailed and encouraged acceptance of diversity together with support for women in a society where most of the influential positions are occupied by men.
Asher Jen Roberts demonstrates that the effective leadership may bring a revolution in the field of advertisement.
Asher Jen Roberts Journey from Art Director to Executive Creative Director
Asher Jen Roberts has made major progress in her career, overcoming obstacles in a mostly male advertising field.
She began as an art director and quickly proved her creative skills, gaining praise for her unique campaigns.
Her promotion to Executive Creative Director at Asher Agency is a major accomplishment, showing her strong leadership and creativity.
With her leadership, the agency has become more inclusive and creative, winning awards and focusing on supporting women in advertising.
Asher Jen Roberts’ skill in overcoming difficulties and motivating her team has not only boosted her own career but also set an example for other women in the industry.
The Importance of Female Leadership in Creative Industries
Having a mix of leaders from various backgrounds is key for innovation and growth. This mix brings different views, experiences, and ideas, which boost creativity and problem-solving.
Teams with diverse members often question usual ways of thinking and come up with unique solutions that appeal to more people.
This mix encourages teamwork, leading to better discussions and decisions. In advertising, where knowing what different customers want is important, diverse leaders can create more genuine campaigns and stronger connections with the brand.
In short, diverse leadership improves how well an organization works and creates a welcoming environment that draws in the best people and ensures success over time.
Asher Agency’s Commitment to Gender Equality
Asher Jen Roberts actively supports women in leadership by creating an inclusive work environment.
They have women leading various departments, with almost 60% of their employees being women.
They also partner with organizations like the Girl Scouts and Saint Mary’s College to encourage young girls to aim for leadership roles in male-dominated areas.
The agency focuses on mentoring and supporting women, helping them succeed as leaders and mentors, which leads to a more diverse and innovative advertising industry.
Partnerships with Educational Institutions
Asher Agency works with organizations like Saint Mary’s College to help young women grow and lead.
They run campaigns for girls from pre-teens to young adults, encouraging them to choose careers usually for men.
These efforts are about showing how important it is for women to lead and helping girls overcome challenges in their careers.
Championing Women-Owned Businesses
Asher Jen Roberts helps female business owners by working with them and supporting their businesses.
They focus on working with businesses owned by women, especially those certified as Women’s Business Enterprises.
This means they help these businesses grow by providing special marketing and advertising services that meet their specific needs.
The agency also gets involved in community activities, like partnering with the Girl Scouts of Northern Indiana-Michiana, to inspire young girls to become entrepreneurs and leaders.
Jen’s Leadership Philosophy
Jen Roberts creates a welcoming space at Asher Agency by focusing on diversity and teamwork.
She promotes open talk and values everyone’s input. Jen sets up mentorship for new female employees with senior leaders, helping them grow professionally.
She also supports events for Women’s History Month to recognize women’s work.
Celebrating Women’s History Month at Asher Agency
Asher Jen Roberts promotes women in advertising by organizing events and initiatives that recognize their achievements and leadership.
They highlight women’s roles during Women’s History Month and International Women’s Day, showing that women lead many departments and make up almost 60% of their staff.
They work with groups like the Girl Scouts of Northern Indiana-Michiana and Saint Mary’s College to inspire young girls to succeed in areas usually dominated by men.
These efforts not only support women’s empowerment but also develop campaigns that appeal to wider audiences, emphasizing the value of women’s perspectives in advertising.
Merging Creativity with Social Responsibility
Jen Roberts’ design style is all about supporting women by including feminist ideas and making sure everyone feels included.
She believes in really understanding different viewpoints, especially those of women, to make designs that truly connect with them.
Jen focuses on projects that highlight women’s stories and struggles, making sure her work is not just about making money but also about pushing for social change.
Asher Jen Roberts’ work with groups that help women, like projects for young girls, shows how committed she is to using design to help others.
Jen Roberts is a leader in advertising who promotes diversity and women’s leadership, changing her agency’s culture and inspiring others in the industry.